Phase I (AU, SP, SU)
What's The Problem?
10 Week Part-Time Facilitated Stage Gate
Completion of Idea Generation Canvas
50+ In-Depth Customer Interviews
3 - 5 Uncovered Data Insights
Phase II (SU)
What's The Best Solution?
12 Week Full-Time Externship
Completion of the OnRamp Business Canvas
Validation of Business Model
Detailed Launch Model & Project Risk
Phase I Process
Customer
- Identify optimized customer segments
- Conduct customer validation interviews
- Gain user experience insights
Problem
- Uncover customer pain points
- Unwind solution concepts to identify the root problem
Solution
- Explore solution models
- Build testable business model use cases
- Derive value from corporate ideas
PARAMETERS
- Paid undergraduate students, employees of Ohio State
- IP assignment to sponsoring company
- Confidential agreements with each student
- Contract agreement between the company and the Center for Innovation Strategies
