Phase I (AU, SP, SU)
What's The Problem?
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10 Week Part-Time Facilitated Stage Gate
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Completion of Idea Generation Canvas
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50+ In-Depth Customer Interviews
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3 - 5 Uncovered Data Insights
Phase II (SU)
What's The Best Solution?
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12 Week Full-Time Externship
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Completion of the OnRamp Business Canvas
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Validation of Business Model
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Detailed Launch Model & Project Risk
Phase I Process
Customer
- Identify optimized customer segments
- Conduct customer validation interviews
- Gain user experience insights
Problem
- Uncover customer pain points
- Unwind solution concepts to identify the root problem
Solution
- Explore solution models
- Build testable business model use cases
- Derive value from corporate ideas
PARAMETERS
- Paid undergraduate students, employees of Ohio State
- IP assignment to sponsoring company
- Confidential agreements with each student
- Contract agreement between the company and the Center for Innovation Strategies
